ScanLife shows a 40% growth rate in scanning, comparing Q3 2013 to the same time period last year. This rate of growth is far greater than anyone was expecting. ScanLife alone handled 24 million scans in that period. These are stunning numbers.
Even more interestingly, the second most common reason for scans was to get more product information. This is a powerful argument for using QR codes in your print catalogs. It positions print catalogs as a primary driver of web traffic — even for B2B.
Many thanks to Jon-Mikel Bailey for a well-written article that refutes the QR code naysayers. There are many reasons why the use of QR codes is skyrocketing. Even so, hardly a week goes by without yet another blog post telling us that the end is near for QR codes.
Jon leads off with a humorous observation that if we accept the arguments against QR codes, then we wouldn't use email, SEO, or websites either. All technologies have limitations and problems. All technologies are frequently misused. And they evolve — old issues are resolved and new issues arise.
If you are sitting on the fence on the subject of using QR codes in your marketing programs, take a look at this concise report by Pitney Bowes titled "Getting ahead of the emerging QR Code marketing trend".