July
2013
11
0
9 Reasons Why Content from Magento Sites Works Well for Print Catalogs
Print catalogs do not disappear with a mouse click

Print can play a critical role in e-commerce. Print catalogs drive more traffic to e-stores than any other kind of direct marketing. They’ve even been shown to do better than Facebook and Twitter combined.

And best of all — print is persistent. It does not disappear with a mouse click. A print publication will still be sitting on your customer’s desk after she gets back from lunch.

So why haven’t you made a print catalog lately? Is it that you can’t imagine how you are going to pull together all the content and images required for a quality publication?

Well, if you’ve been working hard on content for your Magento e-commerce site, then you are in luck. Not only can you use the content today, but going forward you only have to maintain it in one place — your Magento site.

 

Click for free whitepaper

Still, we always get the same question: Is my website content really suitable for print catalogs?

After more than 20 successful years in automated catalog publishing, including several years of publishing from Magento e commerce sites, we have some useful insight to this question. We have compiled these thoughts into a free illustrated whitepaper titled "9 Reasons Why Content from Magento Sites Works Well for Print Catalogs".

January
2012
9
0
Make Cool Print Catalogs with Magento Grouped Products
Magento grouped products make cool print catalogs

If you've been working with Magento a while, you know about the "grouped product" feature. It lets you put several products on one product page. This is particularly useful for sets of related products.

December
2011
8
0
Magento Configurable Products Look Good in Print Catalogs
A Magento configurable product in a print catalog

Magento does an excellent job of letting you set up products that have options — called "configurable products".

A typical example is shown in the Magento demo with the Zolof t-shirt. This t-shirt comes in three sizes and two colors. This works out to six different combinations, which Magento calls "variants". You set up each variant as a simple product.

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