Everyone agrees about the toughest sales problem today — customers are mostly through the buy cycle before they contact a supplier. There is less opportunity for a sales person to engage the customer during their research phase. It is harder to influence the buying decision by getting involved early in the game.
ScanLife shows a 40% growth rate in scanning, comparing Q3 2013 to the same time period last year. This rate of growth is far greater than anyone was expecting. ScanLife alone handled 24 million scans in that period. These are stunning numbers.
Even more interestingly, the second most common reason for scans was to get more product information. This is a powerful argument for using QR codes in your print catalogs. It positions print catalogs as a primary driver of web traffic — even for B2B.
Are you interested in a quick tour of Catalog-on-Demand? This eBook covers the following topics: