Custom Content is the Hottest Marketing Trend — And Custom Print Catalogs Will Be One of the Delivery Vehicles
The vast majority — 78% — of marketers think custom content is the future of marketing. This nugget and many other useful statistics are available in an infographic from WebDAM.
This is consistent with what we are seeing at Catalog-on-Demand.
Marketers are moving away from a "one-size-fits-all" model for their print catalogs. Instead, they recognize that they can best serve their customer segments with catalogs that are targeted at specific niches, seasons, or even individual customers. And even more interestingly, they are enabling their sales reps and dealers to create custom catalogs, which we wrote about in this article.
So what better vehicle than these print catalogs, which are already targeted, for delivering your custom content? Nothing else compares when it comes to persistence and readability. Unlike an ebook, print does not disappear with the click of a mouse.
Custom content offers a powerful way to make your print catalogs more engaging, relevant, and valuable. Stay tuned for new developments from Catalog-on-Demand for including awesome content in print catalogs. Custom content and custom catalogs are made for one another!