December
2013
9
0
Only Print the Products You Want Your Customers to Remember

You've heard that great dental advice — only floss the teeth you want to keep. The same principle applies to print catalogs and products. According to this article in Scientific American, we understand and remember more of what we read on paper than what we read on a screen. Not only that, people want paper because it is a more enjoyable experience.

This validation from psychiatrists is not a big surprise, because one reason is already obvious to everyone. When you are online, there are countless distractions. You are checking email, getting notifications, checking the weather, and a dozen other things. It is difficult to focus when you are online.

Print catalogs help people focus

November
2013
16
0
Custom Content is the Hottest Marketing Trend — And Custom Print Catalogs Will Be One of the Delivery Vehicles

The vast majority — 78% — of marketers think custom content is the future of marketing. This nugget and many other useful statistics are available in an infographic from WebDAM.

This is consistent with what we are seeing at Catalog-on-Demand.

Marketers are moving away from a "one-size-fits-all" model for their print catalogs. Instead, they recognize that they can best serve their customer segments with catalogs that are targeted at specific niches, seasons, or even individual customers. And even more interestingly, they are enabling their sales reps and dealers to create custom catalogs, which we wrote about in this article.

So what better vehicle than these print catalogs, which are already targeted, for delivering your custom content? Nothing else compares when it comes to persistence and readability. Unlike an ebook, print does not disappear with the click of a mouse.

Custom content offers a powerful way to make your print catalogs more engaging, relevant, and valuable. Stay tuned for new developments from Catalog-on-Demand for including awesome content in print catalogs. Custom content and custom catalogs are made for one another!

November
2013
4
0
The Elegance of Print Publishing as a Manufacturing Process

If you want to make absolutely certain that your great content and product information is seen by your target audience, you can't do better than print.

Once they have that print publication in their hands, the chance of them spending quality time with your content goes up dramatically. It invites itself to be read, even if it is put down for a while. Not so with an eBook or online catalog. The smallest interruption will drive it off the screen, never to be seen again.

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