You've heard that great dental advice — only floss the teeth you want to keep. The same principle applies to print catalogs and products. According to this article in Scientific American, we understand and remember more of what we read on paper than what we read on a screen. Not only that, people want paper because it is a more enjoyable experience.
This validation from psychiatrists is not a big surprise, because one reason is already obvious to everyone. When you are online, there are countless distractions. You are checking email, getting notifications, checking the weather, and a dozen other things. It is difficult to focus when you are online.
This is consistent with what we are seeing at Catalog-on-Demand.
Marketers are moving away from a "one-size-fits-all" model for their print catalogs. Instead, they recognize that they can best serve their customer segments with catalogs that are targeted at specific niches, seasons, or even individual customers. And even more interestingly, they are enabling their sales reps and dealers to create custom catalogs, which we wrote about in this article.
So what better vehicle than these print catalogs, which are already targeted, for delivering your custom content? Nothing else compares when it comes to persistence and readability. Unlike an ebook, print does not disappear with the click of a mouse.
Custom content offers a powerful way to make your print catalogs more engaging, relevant, and valuable. Stay tuned for new developments from Catalog-on-Demand for including awesome content in print catalogs. Custom content and custom catalogs are made for one another!
Once they have that print publication in their hands, the chance of them spending quality time with your content goes up dramatically. It invites itself to be read, even if it is put down for a while. Not so with an eBook or online catalog. The smallest interruption will drive it off the screen, never to be seen again.