Marketing Reports - Introduction
Extensive publication reports are available to Basic, Plus and Premium plan customers. These reports provide valuable marketing information (analytics) to answer 4 basic questions through 4 report types.
- What Publications Have Been Created? - Publication Reports provide; Publication jobs by User, Sponsor (i.e. site), LayoutPak, Affiliate Network
- What Content Has Been Used in Catalog-On-Demand Publications? - Product/Content Selection Reports; Products/Content included in publications by publication authors
- What Content Has Been Selected by Publication Readers? - Click Reports; Publication reader selection of publication content hyperlinks (i.e PDF-e-Links)
- What Ads Have Been Included in Publications? - Ad Reports; Ads included in publications
Information from these reports can be used to track publishing activity, identify product popularity/interest for a particular market segment and/or to determine the effectiveness of a particular publication or set of publications.
Specifically, because our publications contain hyperlinks, users who select content within a publication can obtain more information, be directed to a website to purchase a product, or request contact from the publication author. Because these hyperlinks are converted during publishing to ObjectPublisher PDF-e-Links™, user selection of any content within the publication is recorded and made available in reports for marketing purposes (i.e. similar to Google Analytics).
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