Does your business sells its products or services through dealers, agents, or reps? If so, you are already very familiar with the challenge of providing your sales channel with up-to-date product information. There are so many possible points of error in the process that you can never be sure what will actually appear in their marketing materials. In fact, it can be so frustrating and expensive that many companies just give up. They end up not even sending out product data. Instead they just provide spec sheets or catalogs and let their sales channel photocopy what they need. (more…)
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