How Custom Print Brochures Can Drive “No Boundaries” Sales for Retail Stores

Tim    Mobile commerce, Trends    

Custom Print Catalogs Can Drive Retail Sales

Peter Sheldon of Forrester calls it the “brick-and-mortar renaissance”. He blogs that ”Retailers are investing in the vision of ‘Buy Anywhere, Fulfill Anywhere.’ The new digitally connected store allows them to offer up an endless assortment of products far beyond the capacity of the store shelves.”

Mark Grondin, SVP of Marketing at Shopatron expands on this. He writes “customers in many retail locations can expect a hybrid shopping experience that couples the convenience and versatility of eCommerce shopping with the hands-on, instant gratification of shopping at a brick-and-mortar store. In this new world, eCommerce hasn’t replaced brick-and-mortar at all. It’s made it even better.” read more

Print Catalogs Become a Powerful Research Tool with Real-Time Reports

Tim    Analytics, Mobile commerce, QR Codes    

Now Print Catalogs Can Give You Real-Time Action Reports

Marketers — here is a new tool in your arsenal. We are calling it a “Real-Time Catalog Action Report”. On a per publication basis, you can see how many downloads, how many scans & clicks, and which products received the most attention.

You will look at print catalogs in a new light. It completely changes their value proposition. read more

Big Mobile Purchases Suggest Growing Role for Custom Print Catalogs

Tim    Mobile commerce, QR Codes, Trends    

Print catalogs with QR codes help support big mobile purchases

We can all see that consumers are shopping more on their phones. What is equally interesting is that mobile buyers are making bigger purchases too.

GigaOM reports that “on average, the most expensive thing Americans have purchased on a smartphone or tablet cost $274″. the study was commissioned by Motricity and conducted by Wakefield Research. read more

Mobile Trends Look Good for Print Catalogs with QR Codes

Tim    Mobile commerce, QR Codes, Trends    

More QR codes in magazine ads suggests that print catalogs will soon follow

The QR code research keeps coming in, and the story gets stronger all the time. Here is a report from Nellymoser about the use of QR codes in the top 100 magazines. This is what they say about 2011: “the number of magazine action codes grew a dramatic 617%, from just 88 in January to 631 in December.”

Clearly, advertisers believe that QR codes in print have an important role in mobile marketing. It is not a big reach to see that print catalogs will also become an important vehicle for QR codes. read more

Mobile to Print and Vice Versa — Make Print Catalogs with QR Codes from Your Phone

Tim    Mobile commerce, QR Codes, Trends    

Make Print Catalogs from Your Phone

We’ve already blogged about how print catalogs with QR codes drive mobile users to your site. Now how about using your mobile device to make those print catalogs?

Let’s say you just got off the phone with a prospect. You’re not at your desk. You need to follow-up and close the deal. What could make more impact than a custom print catalog? read more

Want to Engage Busy Mobile Customers? Try Custom Print Catalogs With QR Codes

Tim    Mobile commerce, QR Codes     QR code

Print catalogs drive mobile sales

If you want to reach out to your mobile customers, you should know about some remarkable research recently published by the smart folks at Insight Express. The message, loud and clear, is that print is an excellent way to get in front of the most active mobile users. read more