Make a Print Catalog from Scratch Using Your Own Product Data — Part 1

Tim    Images, Product Data     Your Product Data

We often hear from businesses — both large and small — that they want to make a print catalog, but their product information is not ready. Usually parts of the information exist in word processors, desktop publishing tools, spreadsheets, or online store systems. These businesses know they need print catalog software, but they also know they need to get their data organized.

The good news is that Catalog-on-Demand includes the tools to help you do this. And it is not difficult. You will be using:

1. Private Data Editor (PDE) — An online editor to: (a) enter the first few products; (b) manage your section hierarchy; and (c) to make small edits to existing data.
2. Excel  — To handle bulk editing of many products, including adding and deleting. Also use this to copy data from other spreadsheets, etc.
3. Catalog-on-Demand — To publish your data, including proofing.

read more

Yes, Images from Your eCommerce Site are Fine for Print Catalogs

Tim    Images, Product Data    

Web image used for print catalog

We get asked this all the time. Are you sure about using images from eCommerce sites for print catalogs? This almost always raises eyebrows with people who have been around the print industry for a while. Images used for the Internet are “low-resolution”, right? And images used or print are “high-resolution”. Everyone knows that. So how can you possibly use web images for catalog print jobs?

read more