Feb

Print Catalogs and QR Codes Are About Driving Web Traffic in 2012

Tim

Increased web traffic is the main reason to integrate print and digital. Custom print catalogs are ideal for this role.

A recent survey by Charterhouse shows that “the majority (70%) of marketers are using print to drive interest to their digital content. The most common objective, stated by 61% of respondents, is to increase traffic to their website.”

This is consistent with what Catalog-on-Demand customers are saying. PDF catalogs are a way to drive more site visits, especially with QR codes.

Matthew Parker, a printing consultant who writes for PrintWeek, predicts that in “2012 print will be truly interactive”. Print will not stand on its own — it will be used in “conjunction with other channels”. Matthew goes on to say that “QR codes will become commonplace”.

There is no simpler and more cost-effective way than Catalog-on-Demand to position your own e-business in line with these trends. You can use product data and images from any source to automatically create your print catalogs. This includes your shopping cart or e-commerce system. Contact us anytime with questions or comments.