Want to Engage Busy Mobile Customers? Try Custom Print Catalogs With QR Codes

Tim    Mobile commerce, QR Codes     QR code

Print catalogs drive mobile sales

If you want to reach out to your mobile customers, you should know about some remarkable research recently published by the smart folks at Insight Express. The message, loud and clear, is that print is an excellent way to get in front of the most active mobile users.

They surveyed the number of times that people used their phone for activities such as checking email or the weather. They found that people who used their phone the most — six activities or more per day — read more print materials than any of the other groups. Not only that, but this group has more varied interests and are more willing to connect with brands/companies via mobile.

And here is the real kicker: Almost 95% of the active group correctly identified a QR code as something that could be scanned to get more information.

This should get you thinking about adding custom print catalogs to your arsenal of ways to drive sales, especially mobile sales. The research strongly suggests that busy people appreciate having printed information that can be read anywhere, anytime. If you provide your users with print catalogs that contain QR codes, you will get more mobile sales.

Here is a link to the PDF posted on their site. The section about print media and QR codes starts on page 14.

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