Dec

Use QR Codes in Custom Print Catalogs to Improve ROI

Tim

QR Codes

QR code, trends

QR codes increase the value of your custom print catalogs

A print catalog is a great marketing tool because it is tangible. You can hold it, leave it on the kitchen table, hand it to a colleague, and mark it up.

A custom print catalog is all that and more. It shows that you are all about great service. It gives you a basis for conversation and follow up. A custom catalog proves that you understand that customer’s requirements.

And now QR codes make it even more compelling to put that catalog in your customer’s hands. It transforms the catalog into an interactive tool. It is new, fun, and interesting.

The QR code engages the customer in a powerful way that was never before possible. Now they can use their phone or tablet to instantly visit that product page. They’re ready to order from wherever they might be at that moment. The result is that your return on investment in that custom catalog has skyrocketed.

Catalog-on-Demand gives you the option of publishing a unique QR code for every product in your catalogs. These codes can be scanned with any smart phone. Upon doing so, your customer will be taken to that product on your site — to place an order or learn more. And if they are viewing the PDF online, one click from the PDF accomplishes the same thing — now they are instantly on your site.

It costs nothing to give it a try. Sign up for free, load up your Google data feed, and start producing publications. Let us know if you have any questions!