Do you manage a Magento eCommerce site? Have you thought about how you could grow sales by giving your visitors a way to produce custom flyers from their wishlist?
Picture these scenarios:
Scenario #1: “I don’t have time to decide right now!”
Catherine, a first-time visitor, is at your site looking at a few different light fixtures. She is not ready to make a purchase at that moment and has to leave for a meeting. Instead of zooming off, never to return to the site again, Catherine takes a minute to: (1) register with her email; (2) create a wishlist; and (3) generate a custom flyer that includes the fixtures, possibly some other products, plus your ads. She will print or email a link to the flyer and share it to friends. When Catherine (or a friend) opens the PDF on her computer, it will even have links back to your site. Result: When your site is enabled with Catalog-on-Demand, it has a new stickiness — both offline and online — that cannot be achieved any other way.
Scenario #2: “Wow, I need to tell Ruth about this!”
Theresa, a regular customer, is on your site looking at boots. While there, she notices your special on sandals. Only the day before her sister Ruth had been talking about needing new sandals for her upcoming trip to Arizona. Immediately Theresa adds the sandals to her wishlist. (And while she’s at it, she puts her boot choices in too. That way she can talk to Ruth about them.) Theresa creates the flyer and emails the link to Ruth. Result: Word-of-mouth referrals get taken to a whole new level when your site is enabled with Catalog-on-Demand.
Scenario #3: “Hey, I should visit Flora’s Boutique today!”
Margaret works at the small firm of Cascade Insurance. She usually likes to take a walk during her lunch hour. This morning she is pleased to see that Flora’s Boutique has dropped off a few copies of a custom flyer with a headline saying there is a special sale today — just for employees of Cascade! Margaret had already been thinking about a new pair of jeans. With this sale, and her appreciation for the nice gesture, she decides to visit Flora’s today. Result: Targeted marketing becomes incredibly easy and effective when your site is enabled with Catalog-on-Demand.
You can probably think of many other scenarios where having the ability to create custom flyers from wishlists could help grow your business. Try it out today. The Starter Plan is free!
If you have a Magento site, you can download the Catalog-on-Demand extension from Magento Connect. If you have a different ecommerce system, ask your vendor to contact us today. We’ll be happy to explain to them about how easily they can enable Catalog-on-Demand for you and their other customers.
Tags: e-Commerce, extension, Magento