Do you run an affiliate marketing program? If so, you should consider the idea of giving your affiliates the ability to create custom flyers from your data feeds. This capability touches on several hot topics for affiliates: market analytics, site stickiness, personalized marketing, finding ways to earn new revenue from existing customers, and encouraging site visitors to identify themselves.
The concept is simple. Affiliates use Catalog-on-Demand to produce professional-quality flyers that feature whatever products they want. All the affiliate has to do is submit a list of products and enter in the personalization text (headline, personal message). Catalog-on-Demand automatically creates the custom PDF.
Custom flyers work for you both online and offline. Offline, a personalized flyer is a powerful way to make sure your products receive mind share even when your customers are not at your site. Online, every product has a link back to the merchant site with the embedded affiliate ID — same as an affiliate site. Just as importantly, all clicks are recorded. This allows you to track click activity for every publication and product. This can give amazing insight into each customer’s preferences that is simply not available any other way. To get more data, simply produce and send out more publications.
You will want to encourage your affiliates to use this service for many different sales purposes. For example, they can use it to induce prospects to step up and identify themselves (”let our experts create a custom brochure for you of green products suited to your business”). They can use it to create publications of holiday-specific products. They can use it to follow up with customers who have not visited their site lately (”here’s some new lampshades to match the sofa you bought last year”). Even the most casual affiliate will use create custom flyers too, because the process is so easy and offers an excellent complement to their website.
It does not cost anything to get started. Simply sign up for the Free Starter Plan. Then upload your content (please see this page to see if your affiliate network is supported) and create an entry in our Connect2Publish directory.
Then it is up to your affiliates to also sign up. They will need to request a connection with you via the Connect2Publish directory. It works similarly to “friending” in Facebook. The moment you have agreed to the connection, your affiliate is ready to begin publishing with your product content.