Print Catalogs With QR Codes Give Measurable Results

Tim    Analytics, QR Codes, Trends    

Marketers can use print catalogs with QR codes to get useful analytics.

Matthew Parker, printing consultant, has made some interesting predictions for 2012. We’ve mentioned one already in an earlier post. His second prediction is that we will hearing more about ROI for print. This is a big idea. As Matthew says, “Now that print will drive prospects to other channels, its success can be properly measured.” read more

Print Catalogs and QR Codes Are About Driving Web Traffic in 2012

Tim    QR Codes, Trends    

Increased web traffic is the main reason to integrate print and digital. Custom print catalogs are ideal for this role.

A recent survey by Charterhouse shows that “the majority (70%) of marketers are using print to drive interest to their digital content.  The most common objective, stated by 61% of respondents, is to increase traffic to their website. read more

Big Mobile Purchases Suggest Growing Role for Custom Print Catalogs

Tim    Mobile commerce, QR Codes, Trends    

Print catalogs with QR codes help support big mobile purchases

We can all see that consumers are shopping more on their phones. What is equally interesting is that mobile buyers are making bigger purchases too.

GigaOM reports that “on average, the most expensive thing Americans have purchased on a smartphone or tablet cost $274″. the study was commissioned by Motricity and conducted by Wakefield Research. read more

Mobile Trends Look Good for Print Catalogs with QR Codes

Tim    Mobile commerce, QR Codes, Trends    

More QR codes in magazine ads suggests that print catalogs will soon follow

The QR code research keeps coming in, and the story gets stronger all the time. Here is a report from Nellymoser about the use of QR codes in the top 100 magazines. This is what they say about 2011: “the number of magazine action codes grew a dramatic 617%, from just 88 in January to 631 in December.”

Clearly, advertisers believe that QR codes in print have an important role in mobile marketing. It is not a big reach to see that print catalogs will also become an important vehicle for QR codes. read more

Mobile to Print and Vice Versa — Make Print Catalogs with QR Codes from Your Phone

Tim    Mobile commerce, QR Codes, Trends    

Print catalogs from your phone - Download PDFs

Print catalogs from your phone - Select products

Print catalogs from your phone - Personalize

We’ve already blogged about how print catalogs with QR codes drive mobile users to your site. Now how about using your mobile device to make those print catalogs?

Let’s say you just got off the phone with a prospect. You’re not at your desk. You need to follow-up and close the deal. What could make more impact than a custom print catalog? read more

Reduce Page Count in Print Catalogs with Smart Sort and Auto Page Width

Tim    Print Catalog Layout     Layout Options

Automatically reduce page count with smart sorting and auto-width features

Getting the page count as low as possible is important for catalogs that contain lots of products. The main reason, of course, is that it helps bring down printing costs. It is also more convenient for the reader.

Fortunately Catalog-on-Demand has two useful features to help achieve this critical objective: (a) Product Sort Options; and (b) Product Page Width. read more

Print Catalogs with QR Codes Drive Offline to Online Engagement

Tim    QR Codes     QR code, trends

High growth rate in familiarity with QR and other mobile codes

InfoTrends has come out with an interesting study about how mobile technology makes print interactive. read more

Print Catalog Software-as-a-Service Helps Transform the Printing Industry

Tim    Print Service Providers, Trends     SaaS, software-as-a-service, trends

Print catalogs & brochures are in the top 5 fastest growing applications by print volume

For a concise look at big changes happening in the printing industry, read this fascinating commentary by Barb Pellow. She pulls out her crystal ball and looks at the top trends for 2012. read more

Making a PDF for Every Product Page Is Even Easier with Background Image Gallery

Tim    PDF for Every Product     Layout Options

The background image gallery streamlines making a PDF for every product page.

We’ve made it even easier to make a PDF flyer for every product on your e-commerce site. Not that there was much involved before. Once you upload your data, it takes only minutes to enter your configuration settings.

But one stumbling block for some customers has been the need to make a nice-looking background graphic for the PDF. Now even that obstacle has been removed. read more

Make Cool Print Catalogs with Magento Grouped Products

Tim    Magento, Print Catalog Layout     Layout Options, Magento

Magento grouped products make cool print catalogs

If you’ve been working with Magento a while, you know about the “grouped product” feature. It lets you put several products on one product page. This is particularly useful for sets of related products. read more